Senior Product Designer, 5+ years turning tangled flows into interfaces people don't have to think about. Currently obsessed with tiny interactions and design systems that don't fall apart.
A mix of fintech, e-commerce and internal tools — placeholder case studies standing in until the real ones land here.
A banking app that felt like a spreadsheet with extra steps. Rebuilt the core flows around plain language and one-glance clarity.
A component library for a 40-person product org that had five versions of the same button. Now they have one, documented and loved.
A checkout flow that lost a third of its shoppers at the last step. Rebuilt it around trust signals and fewer, better questions.
A setup flow so long new users quit before finishing it. Cut it from fourteen steps to four without losing a single feature.
Not because it's fancy — because skipping a step is always where the rework comes from.
Talk to users, read the support tickets nobody reads, find out what's actually broken.
Twenty bad ideas on paper before one good one on screen. Quantity first.
Prototype, test with real people, throw away what doesn't survive contact.
Clean handoff, then stick around to see how it actually performs.
Dara asks the annoying questions early, which means we never get surprised late.
Handed us a design system, then made sure it survived contact with actual engineers.
Our conversion numbers moved because the checkout finally made sense. Simple as that.
Open to full-time roles, contract work, and interesting problems in general.